Sending out a press release out on the crowded newswires is comparable to buying a lottery ticket. Actually, the chances of winning the lottery are greater than a major publication picking up your story, no matter how compelling it is.
Press Pipe sends out personalized, one-to-one emails to members of the media that cover your industry. The response rate using the intelligent Press Pipe system is dramatically superior to the major newswire, at a fraction of the cost.
Utilizing the Press Pipe Contact Manager, you can see reports detailing:
- Who the message was sent to
- If they opened the email
- If and what they clicked on for more information
Armed with this data, you can follow up with the interested parties to see if they have any questions.
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